Exhibitor's Trade Review

In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014

Items in Collection

In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Title Creator Date
Exhibitor's Trade Review1919Search on LanternClick here to read
Exhibitor's Trade ReviewSep-Nov 1921Search on LanternClick here to read
Exhibitor's Trade ReviewSep-Nov 1922Search on LanternClick here to read
Exhibitor's Trade ReviewJun-Aug 1922Search on LanternClick here to read
Exhibitor's Trade ReviewMar-May 1922Search on LanternClick here to read
Exhibitor's Trade ReviewSep-Nov 1923Search on LanternClick here to read
Exhibitor's Trade ReviewJun-Aug 1923Search on LanternClick here to read
Exhibitor's Trade ReviewMar-May 1923Search on LanternClick here to read
Exhibitor's Trade ReviewDec 1922 - Feb 1923Search on LanternClick here to read
Exhibitor's Trade ReviewDec 1923 - Feb 1924Search on LanternClick here to read
Exhibitor's Trade ReviewSep-Nov 1924Search on LanternClick here to read
Exhibitor's Trade ReviewMay-Aug 1924Search on LanternClick here to read
Exhibitor's Trade ReviewMar-May 1924Search on LanternClick here to read
Exhibitor's Trade ReviewMay-Aug 1925Search on LanternClick here to read
Exhibitor's Trade ReviewAug-Nov 1925Search on LanternClick here to read
Exhibitor's Trade ReviewNov 1924 - Feb 1925Search on LanternClick here to read
Exhibitor's Trade ReviewMar-May 1925Search on LanternClick here to read
Exhibitor's Trade ReviewNov 1925 - Feb 1926Search on LanternClick here to read

Title Creator Date
Exhibitor's Trade Review1919Search on LanternClick here to read

Title Creator Date
Exhibitor's Trade ReviewSep-Nov 1921Search on LanternClick here to read

Title Creator Date
Exhibitor's Trade ReviewSep-Nov 1922Search on LanternClick here to read
Exhibitor's Trade ReviewJun-Aug 1922Search on LanternClick here to read
Exhibitor's Trade ReviewMar-May 1922Search on LanternClick here to read

Title Creator Date
Exhibitor's Trade ReviewSep-Nov 1923Search on LanternClick here to read
Exhibitor's Trade ReviewJun-Aug 1923Search on LanternClick here to read
Exhibitor's Trade ReviewMar-May 1923Search on LanternClick here to read
Exhibitor's Trade ReviewDec 1922 - Feb 1923Search on LanternClick here to read

Title Creator Date
Exhibitor's Trade ReviewDec 1923 - Feb 1924Search on LanternClick here to read
Exhibitor's Trade ReviewSep-Nov 1924Search on LanternClick here to read
Exhibitor's Trade ReviewMay-Aug 1924Search on LanternClick here to read
Exhibitor's Trade ReviewMar-May 1924Search on LanternClick here to read

Title Creator Date
Exhibitor's Trade ReviewMay-Aug 1925Search on LanternClick here to read
Exhibitor's Trade ReviewAug-Nov 1925Search on LanternClick here to read
Exhibitor's Trade ReviewNov 1924 - Feb 1925Search on LanternClick here to read
Exhibitor's Trade ReviewMar-May 1925Search on LanternClick here to read

Title Creator Date
Exhibitor's Trade ReviewNov 1925 - Feb 1926Search on LanternClick here to read

Title Creator Date
Exhibitor's Trade Review[Creator Name Not Found]1919Search on LanternClick here to read
Exhibitor's Trade Review[Creator Name Not Found]Sep-Nov 1921Search on LanternClick here to read
Exhibitor's Trade Review[Creator Name Not Found]Sep-Nov 1922Search on LanternClick here to read
Exhibitor's Trade Review[Creator Name Not Found]Jun-Aug 1922Search on LanternClick here to read
Exhibitor's Trade Review[Creator Name Not Found]Mar-May 1922Search on LanternClick here to read
Exhibitor's Trade Review[Creator Name Not Found]Sep-Nov 1923Search on LanternClick here to read
Exhibitor's Trade Review[Creator Name Not Found]Jun-Aug 1923Search on LanternClick here to read
Exhibitor's Trade Review[Creator Name Not Found]Mar-May 1923Search on LanternClick here to read
Exhibitor's Trade Review[Creator Name Not Found]Dec 1922 - Feb 1923Search on LanternClick here to read
Exhibitor's Trade Review[Creator Name Not Found]Dec 1923 - Feb 1924Search on LanternClick here to read
Exhibitor's Trade Review[Creator Name Not Found]Sep-Nov 1924Search on LanternClick here to read
Exhibitor's Trade Review[Creator Name Not Found]May-Aug 1924Search on LanternClick here to read
Exhibitor's Trade Review[Creator Name Not Found]Mar-May 1924Search on LanternClick here to read
Exhibitor's Trade Review[Creator Name Not Found]May-Aug 1925Search on LanternClick here to read
Exhibitor's Trade Review[Creator Name Not Found]Aug-Nov 1925Search on LanternClick here to read
Exhibitor's Trade Review[Creator Name Not Found]Nov 1924 - Feb 1925Search on LanternClick here to read
Exhibitor's Trade Review[Creator Name Not Found]Mar-May 1925Search on LanternClick here to read
Exhibitor's Trade Review[Creator Name Not Found]Nov 1925 - Feb 1926Search on LanternClick here to read
Title Creator Date
Exhibitor's Trade Review1919Search on LanternClick here to read
Exhibitor's Trade ReviewSep-Nov 1921Search on LanternClick here to read
Exhibitor's Trade ReviewSep-Nov 1922Search on LanternClick here to read
Exhibitor's Trade ReviewJun-Aug 1922Search on LanternClick here to read
Exhibitor's Trade ReviewMar-May 1922Search on LanternClick here to read
Exhibitor's Trade ReviewSep-Nov 1923Search on LanternClick here to read
Exhibitor's Trade ReviewJun-Aug 1923Search on LanternClick here to read
Exhibitor's Trade ReviewMar-May 1923Search on LanternClick here to read
Exhibitor's Trade ReviewDec 1922 - Feb 1923Search on LanternClick here to read
Exhibitor's Trade ReviewDec 1923 - Feb 1924Search on LanternClick here to read
Exhibitor's Trade ReviewSep-Nov 1924Search on LanternClick here to read
Exhibitor's Trade ReviewMay-Aug 1924Search on LanternClick here to read
Exhibitor's Trade ReviewMar-May 1924Search on LanternClick here to read
Exhibitor's Trade ReviewMay-Aug 1925Search on LanternClick here to read
Exhibitor's Trade ReviewAug-Nov 1925Search on LanternClick here to read
Exhibitor's Trade ReviewNov 1924 - Feb 1925Search on LanternClick here to read
Exhibitor's Trade ReviewMar-May 1925Search on LanternClick here to read
Exhibitor's Trade ReviewNov 1925 - Feb 1926Search on LanternClick here to read